Send through Klaviyo
JustAI sends journey email and SMS through your own Klaviyo account. JustAI prepares each message and records a JustAI Send Message event on the person’s Klaviyo profile. One Klaviyo flow, shared by every JustAI send on that account, routes the event to the email or SMS message. Klaviyo sends it from your sender and applies Klaviyo’s consent and suppression rules.
You connect each Klaviyo account once. You then add one email sending profile and, if you send SMS, one SMS sending profile. Both profiles use that same flow.
How a send works
Section titled “How a send works”When a journey sends through Klaviyo:
- JustAI prepares the message for that person.
- JustAI records a JustAI Send Message event in Klaviyo. An email event includes the subject, preview text, and HTML. An SMS event includes the text. The event’s channel property says which one it is.
- The shared flow lets the person enter every time the event occurs, then sends the matching branch.
- You confirm a test from JustAI before a journey can send through the profile. A profile that is Live and has a confirmed test shows Ready to send.
Klaviyo finds an email recipient by the email address on the event, and an SMS recipient by phone number. Send each person’s email on their customer profile. For SMS, the test number needs consent to receive SMS from your Klaviyo account.
Before you begin
Section titled “Before you begin”- You are an organization admin in JustAI. Only an organization admin can connect or reconnect Klaviyo.
- You can approve access in Klaviyo as an owner, admin, or manager of the account you want to use.
- The account menu in JustAI shows the environment that will send.
- For SMS, SMS is already enabled in that Klaviyo account, including its sending number.
You do not create a Klaviyo app or paste a Klaviyo API key. JustAI asks Klaviyo for access when you connect.
